What is SAP Commerce Cloud?
SAP Commerce Cloud, formerly known as SAP Hybris, is a cloud-native omnichannel commerce solution designed for B2B, B2C, and B2B2C companies. This robust platform helps businesses understand the unique needs and preferences of their customers, delivering personalized experiences that span the entire customer journey—from acquisition to retention.
With SAP Commerce Cloud, organizations can unify all customer touchpoints, including online, mobile, point of sale (POS), call centers, social media, and print, ensuring a seamless and consistent experience at every scale. This comprehensive approach empowers businesses to engage customers effectively and drive loyalty in an increasingly competitive marketplace
Key Features of SAP Commerce Cloud
- Centralized Content Management: Efficiently manage your entire product catalog and content from a single platform, ensuring consistency and ease of updates.
- Supplier and Partner Relationship Management: Streamline relationships with various suppliers, distributors, and partners, allowing for better coordination and collaboration.
- Advanced Product Configurations: Support complex product configurations with enhanced personalization and targeting, enabling self-service and customer support.
- Multi-Channel Order Processing: Facilitate quick and easy order processing across all channels, accommodating complex scenarios like bulk orders, order replenishment, and multi-channel fulfillment.
- Diverse Buyer Support: Cater to different buyer types and purchasing processes with flexible payment options, delivering a personalized experience tailored to individual customer needs.
SAPNEXx Suite of SAP Commerce Cloud Capabilities
SAP Commerce Cloud is designed to simplify the customer journey throughout the buying process, transforming e-commerce customers into loyal brand advocates.
Omnichannel Commerce
Reach customers across diverse touchpoints with a unified approach. The platform addresses both B2B and B2C needs:
- B2C Capabilities: Offers a responsive storefront that ensures consistency across devices, featuring powerful search functionality, tailored promotions, and personalized recommendations to enhance customer engagement.
- B2B Accelerator Module: Manages complex B2B relationships through intelligent pricing models, comprehensive price lists, and efficient quote generation.
Product Content Management
Centralized management for all product content simplifies operations:
- Easily catalog products using various attributes.
- Perform bulk-editing, publishing, and uploading for efficiency and consistency.
- Curate bundles of products and services into personalized offers.
- Define flexible pricing rules using built-in templates to increase average order value and streamline the buying process.
Customer Experience Management
Tailor strategies to meet customer needs effectively:
- Identify customer segments based on preferences like brand, style, and color.
- Deliver a personalized shopping experience that boosts conversion rates.
Order Management
Streamline order fulfillment across multiple channels and locations:
- Manage customer orders from initiation to completion, enhancing the shopping experience.
- Facilitate convenient purchasing, pickup, and returns, whether online or in-store.
- Control inventory and sourcing processes from a single interface, regardless of the number of stores or digital systems involved.
SAP Commerce Cloud Accelerators
Specialized, ready-to-use solutions help businesses launch quickly:
- Utilize accelerators to kick off online sales channels swiftly by simply adjusting content, adding products, setting prices, and integrating with SAP ERP.
- Customize and fine-tune the platform continuously for optimal performance.
Real-Time Customer Support
Enhance customer service with Assisted Service Mode:
- Provide agents with a 360-degree view of the customer, including demographics, purchase history, preferences, and past support interactions.
- Allow agents to see recently viewed products and add items to a customer's cart, offering discretionary discounts and free gifts for a personalized touch.